Evaluation Activity 3

What have you learned from your audience feedback?

Peer assessment of the rough cut of our music video:

We asked 15 media students in our class to evaluate our music video’s rough cut by completing a form and writing down positive and negative feedback.

We learnt that we needed to tighten up on the lip syncing and that there were too many long shots and barely any close-ups of the artists. We also learnt that we needed to add more special effects and transitions that could fit in our RnB genre. We also needed to edit and improve the brightness and contrast, especially in the night time scene, so that the artists’ lip syncing and movements could be clearly seen.

Peer assessment on the rough first draft of our digipak:

We asked the same media student to evaluate and give us feedback on our digipack and magazine advert. We learnt that we needed to get rid of unnecessary sections such as the barcode because although our group though it was a creative and original idea, people found it really confusing. Our group created the barcode as the artist’s logo, representing that he was becoming more recognized. We decided to remove it as we didn’t want it to cause unnecessary confusion.

 We were also told that the font of the writing inside the booklet was very hard to read as people could not see the punctuation clearly, and the artists’ signature was too small and illegible.

Everyone liked the photographs used for our digipack and thought that the editing was good and appropriate and that it linked well with our music video.  

There weren´t any bad comments or feedback on our magazine advert as everyone thought it was very effective and looked really professional.

Thanks to this feedback, we were able to make some necessary adjustments and get a more successful and effective music video and professional-looking ancillary products.

(Prezi done as a group)

What have you learnt from your audience feedback? on Prezi

AS a group, we created the following Questionaires to get feedback from people from our music video and ancillary products. People wrote down improvements we could possibly make if we had more time to edit our media products. The last page shows good comments and feedback from different people (The last comment  is from someone studying Film at university).